I'm a GenAI & NLP Engineer currently at IPSOS France, where I build production-grade agentic AI systems — multi-agent pipelines, RAG architectures, and multimodal LLM services — on Azure and GCP.
My work lives at the intersection of research and engineering: translating state-of-the-art LLM capabilities into reliable, observable, and scalable systems. I care about the full stack — from embedding strategy and chunking to CI/CD, containerisation, and LLMOps monitoring.
Prior to IPSOS, I worked at Henceforth (Rabat) on diffusion model pipelines, custom ASR systems, and edge AI optimisation — cutting inference latency by 30% using TensorRT and ONNX.
Educated at Claude Bernard Lyon 1 University (Master's in AI) and ENSA Morocco (Engineering in Big Data). Three-time winner of the Huawei ICT Competition Cloud Track, including 1st Prize at the Global Final in Dongguan, China.
Manual extraction and synthesis of data from hundreds of PowerPoint presentations weekly was a critical bottleneck for enterprise research workflows.
Designed multi-agent orchestration systems using LangChain and LlamaIndex to automate end-to-end analytical pipelines from unstructured inputs to publishable outputs.
LLM retrieval over large, heterogeneous enterprise corpora (BigQuery + unstructured docs) was slow and imprecise, degrading generation quality.
Architected RAG systems with Qdrant and FAISS vector stores; optimised chunking, re-ranking, and embedding strategies. Implemented LLMOps monitoring with LangSmith and MLflow.
Non-technical stakeholders at a global research firm were entirely dependent on data teams for any ad-hoc database query — creating bottlenecks across business units.
Built a conversational Text-to-SQL agent translating natural language into optimised BigQuery SQL, integrated into automated reporting flows and self-service dashboards.
Media intelligence clients needed scalable brand tracking across thousands of images, videos, and documents — impossible at speed with manual review processes.
Deployed Vision-Language pipelines (GPT-4V) for automated brand detection, OCR, and multimodal sentiment analysis over large media asset libraries on GCP Vertex AI.
Generative models (Text-to-Image, ASR) needed to run reliably on resource-constrained hardware while maintaining production-quality outputs.
Implemented Hugging Face diffusion pipelines for image generation and a custom deep-learning ASR system with DSP. Applied INT8 quantisation, ONNX export, and TensorRT optimisation.
POC-stage AI models needed to be industrialised into secure, compliant, monitored enterprise platforms — bridging data science, ML engineering, and business stakeholders.
Designed cloud-native AI platforms on Azure AI Foundry and GCP Vertex AI with LLMOps pipelines (MLflow, LangSmith), RBAC/IAM security, GDPR compliance, and CI/CD for AI services.
| Agentic_AI | LangChainLangGraphLlamaIndexSemantic KernelAutoGenCrewAIMulti-Agent Systems |
| LLM_Infra | RAG ArchitecturesPrompt EngineeringFine-TuningLiteLLMAzure APIMTool Calling |
| Vector_DBs | QdrantFAISSMilvusEmbedding Optimisation |
| Cloud | Azure AI FoundryAzure OpenAIGCP Vertex AIBigQueryAWS SageMakerAWS Bedrock |
| MLOps_LLMOps | MLflowLangSmithLangFuseWeights & BiasesDockerKubernetesCI/CDTerraform |
| ML_Vision | PyTorchTensorFlowHugging FaceYOLOOCRASRGPT-4V |
| Edge_AI | ONNXTensorRTINT8 QuantisationDSP |
| Monitoring | DatadogKibanaGrafana |